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A major Japan-British Exhibition was held at the White City, Hammersmith, London, for six months in 1910. Its centenary was celebrated at a conference in the Suntory-Toyota Centre in association with the Japan Foundation on 15 June 2010. Specialists in the subject gathered to re-assess the impact it had made on the various cultural and commercial aspects of Anglo-Japanese relations. The conference papers are to be published independently. But this study which deals more broadly with Japan’s attempt to improve her status in the international community around this time by influencing journalists, academics and exhibition-goers is being issued separately. The STICERD International Studies series has previously included a discussion paper by Dr Ayako Hotta-Lister on the related theme of ‘The Anglo-Japanese Alliance of 1911’ [IS/02/432, April 2002].