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Abstract for:

Freedom to be a Child: Commercial Pressures on Children

David Piachaud,  July 2007
Paper No' CASE/127: Full paper (pdf)
Tags: employment and income; wealth and social mobility; wealth and assets; children, families and education; children and child poverty; childhood; consumption; advertising; commercialization

Abstract:

Children’s lives have been transformed over the past century. Family incomes have increased, children lead more solitary lives, attitudes to childhood have changed, new products have been developed and commercial pressures on children have increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty affected? How does increased materialism affect psychological well-being? The issues raised for public policy are discussed in terms of children’s freedom, the rights of children and the protection of children. Finally, the future of childhood is considered and choices between constraining commercial pressures or not are considered.