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STICERD Public Events and Lectures

Atkinson Lecture

STICERD Atkinson Lecture - Media and behaviour change: unpacking social effects

Eliana La Ferrara (Bocconi University)

Monday 13 November 2017 09:30 - 18:00

Many of our seminars and public events this year will continue as in person or as hybrid (online and in person) events. Please check our website listings and Twitter feed @STICERD_LSE for updates.

Unless otherwise specified, in-person seminars are open to the public.

Those unable to join the seminars in-person are welcome to participate via zoom if the event is hybrid.

About this event

In this lecture Eliana La Ferrara presents some recent research done in collaboration with Abhijit Banerjee (MIT) and Victor Orozco (World Bank). The authors test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model they show that “edutainment” can work through an “individual” or a “social” channel.

For further information please contact Lubala Chibwe, by email: