Media and behaviour change: unpacking social effects

Eliana La Ferrara (Bocconi University)

Monday 13 November 2017 09:30 - 18:00

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About this event

In this lecture Eliana La Ferrara presents some recent research done in collaboration with Abhijit Banerjee (MIT) and Victor Orozco (World Bank). The authors test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model they show that 'edutainment' can work through an 'individual' or a 'social' channel.

For further information please contact Lubala Chibwe, by email: l.chibwe@lse.ac.uk.